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ADVERTISING, A TECHNIQUE AT THE SERVICE OF COMMERCIAL ACTION. Sanz De La Tajada, Luis Ángel

ADVERTISING, A TECHNIQUE AT THE SERVICE OF COMMERCIAL ACTION. Sanz De La Tajada, Luis Ángel

  • published by Esic
  • Madrid, 1975
  • Softcover binding
  • Condition: Good
  • 363 Pages + Dropdown Graphics
  • ISBN: 8473560078
  • Ref. Item number: 1D1000061
A work that aims to be basic in some points, pointing out new methodologies in others, and a simple introduction to the subject in its main parts, divided into 3 major topics: 1) Approach to advertising activity (objectives and analysis of its motivations); 2) Advertising budget (its determination with a practical approach) and 3) Advertising media planning (basic concepts, techniques, examples and practical cases. A complete compendium of the most interesting articles published by its author, on the subject, throughout over five years of his professional life.


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